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    "title": "Artöm Mazurchak: posts tagged thinking",
    "_rss_description": "I live in Berlin. I built Biz-cen.ru in Russia, Lashoestring.com in the UK. I run a Telegram channel",
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            "name": "Artöm Mazurchak",
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            "id": "71",
            "url": "https:\/\/www.mazurchak.com\/?go=all\/why-is-it-so-hard-to-change-and-what-helps-us-build-new-habits\/",
            "title": "Why is it so hard to change and what helps us build new habits?",
            "content_html": "<p>Here’s how I see the whole change process. What it really takes to build new habits. What gets in the way and makes them hard to stick. Why emotions play such a big role. And who can help you change.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/brain@2x.jpg\" width=\"634\" height=\"320\" alt=\"\" \/>\n<\/div>\n<h2>People don’t do what’s best for them, they do what they’re used to<\/h2>\n<p>Most of the time people react to things on autopilot. They just go with whatever feels most familiar. And if you ask someone why they did something, their answer will usually be automatic too. You’ll get a made-up logical explanation, something that sounds reasonable and makes sense. That’s the brain kicking in with a justification or a “safe” explanation.<\/p>\n<p>The brain’s job is basically to come up with a logical answer. To keep you doing what you’ve always done and stop you from trying anything new. The brain believes one thing above all: “New equals risky. If I stick to what I’ve done before, I’ll survive.”<\/p>\n<h2>The foundation of real change is an “uncomfortable ” explanation of your behavior.<\/h2>\n<p>Any event can be explained in two ways: the “safe” or “uncomfortable ” one. <b>If someone reacts automatically, the brain will jump in and explain why what they did was actually the best thing for them. That kind of explanation is what I call a “safe” explanation.<\/b><\/p>\n<p>That kind of explanation justifies the automatic reaction. And here’s the trap, you think it was your own choice. But really, it was just your autopilot kicking in again. The brain goes, “You did everything right. That wasn’t automatic, that was thoughtful, intentional, totally your decision. What you did fits who you are. Even if you had more time to think it through, you’d still choose the exact same thing.”<\/p>\n<p><b>To start becoming more self-aware, you’ve got to look for the uncomfortable  explanation of your behavior. That means asking: why might the way I acted not be the best for me?<\/b> Don’t just go with the first answer your brain gives you. Of course the “safe” explanation feels better, it says you did the right thing, made a smart choice and did what’s best for you. That kind of thinking saves energy, because then you don’t need to change anything. And your brain avoids the risk of trying something new.<\/p>\n<p>The uncomfortable  explanation does the opposite, it makes you slow down, think and reflect. What if your automatic reaction isn’t actually helpful, but harmful? The truth is, when we first formed those reactions, we didn’t really have time to consciously choose from all the options. We just went with whatever came up first. And there it became a habit.<\/p>\n<p>Just because you learn to see the uncomfortable  explanation doesn’t mean it’s the only true one. But it gives you something important – a choice. You get a moment where you can consciously decide whether to keep your reaction or change it.<\/p>\n<h3>Examples of “safe” and “uncomfortable ” behavior:<\/h3>\n<p><b>The first example.<\/b><br \/>\nI’ve hired several people for lead roles at our company. A few of those hires didn’t work out, we ended up parting ways after just a couple of months.<\/p>\n<p><i>“safe” explanation:<\/i> It’s better to promote people who’ve already been with the company for a while. I trust them more and they already understand how things work internally.<\/p>\n<p><i>“uncomfortable ” explanation:<\/i> I’m afraid someone in the company might be more experienced than me. I avoid competition, so I end up pushing away strong candidates on purpose.<\/p>\n<p><b>The second example.<\/b><br \/>\nA. dreams of launching a finance project in the US market. But instead, he’s been living in Moscow and working at a big consulting firm for the past seven years.<\/p>\n<p><i>“safe” explanation:<\/i> to take a risk and start something in the US, I need to build up some capital first, A. says. Plus, he’s climbing the career ladder and a partnership at his firm is already on the horizon.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/fear@2x.jpg\" width=\"634\" height=\"320\" alt=\"\" \/>\n<div class=\"e2-text-caption\">Noticing the real reasons behind your usual behavior can be uncomfortable. Especially when you’ve spent years justifying your choices to yourself and others with “safe” explanations.<\/div>\n<\/div>\n<p><i>“uncomfortable ” explanation:<\/i> A. is afraid to take responsibility for something new. He’s worried he might fail. Deep down, he’s not even sure he really wants it. His current situation is convenient, no need to risk anything or take real ownership. He can keep telling people he’s a future entrepreneur, not just another corporate guy. He gets to scroll through TechCrunch, share fintech news with coworkers and look like he’s “in the game” without actually doing anything.<\/p>\n<p><b>The third example:<\/b><br \/>\nDuring his wife’s pregnancy, F. realized he didn’t love her and decided to leave the family. F. believes that society puts too much pressure on the idea of family.<\/p>\n<p><i>“safe” explanation:<\/i> F. expected his wife to keep growing professionally during her pregnancy. He wanted her to stay curious and passionate about things the same way he is. She didn’t really engage in conversations about his work or laugh at his jokes, that created distance between them.<\/p>\n<p><i>“uncomfortable ” explanation:<\/i> F. isn’t that interested in his own work. So when he tried to share his thoughts about it, his wife didn’t respond the way he hoped, not because she didn’t care, but because he couldn’t express it in a way that sparked real connection. On top of that, he was scared of the responsibility of becoming a father. So he started focusing on everything that was “wrong” in the relationship as a way to justify leaving.<\/p>\n<h2>Why do people change at all?<\/h2>\n<p>For real change to happen, a person has to see where their habits are actually taking them long-term. <b>They have to realize that if they don’t shift that trend, it’s a dead end.<\/b>Literally. They’ll live less and feel less alive.<\/p>\n<p>The same mechanism that once helped a person survive is what keeps them from seeing their own trend. <b>The same mechanism that once helped a person survive is now what stops them from seeing their own trend. It’s the thing that helps us form habits and protects us from trying new, risky reactions. But it also blocks us from seeing where those habits are really taking us over time.<\/b><\/p>\n<p>As we go through life, we actually get signals telling us it’s time to shift the trend. Some are emotional signals like loneliness, apathy, low moods that won’t go away, anger or a deep sense of emptiness. Others come from the outside, struggling to build real connections with family or friends, failed projects, hobbies that just don’t bring joy anymore. If someone ignores these signals for too long, the body can start speaking up too, like back pain from carrying too much responsibility. The signals show up through people around you: family, friends, partners, and through the simple fact that things just aren’t working.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/longlife@2x.jpg\" width=\"634\" height=\"320\" alt=\"\" \/>\n<div class=\"e2-text-caption\">A – a shorter, less fulfilling life. B – what’s possible if you manage to catch the trend early.<\/div>\n<\/div>\n<p>Noticing the trend is uncomfortable, especially if you’ve spent years justifying your behavior to yourself and others with “safe” explanations. Admitting there’s an uncomfortable reason behind it means facing the fact that you haven’t been living in the best way. And once you admit that, you’re faced with the need to change. That’s scary. It takes a lot of energy and real courage to actually start changing.<\/p>\n<p>The uncomfortable explanation usually comes from people who actually care about you, like family, close friends or a therapist. A therapist is often the better option in these conversations because they don’t have hidden agendas, unlike loved ones, whose personal motives you also have to consider. People outside your inner circle usually won’t give you that kind of feedback, it’s risky. They know it could lead to pushback, anger, defensiveness or even hostility.<\/p>\n<p>To notice your own trend and change, you need three things:<\/p>\n<ol start=\"1\">\n<li>The ability to give uncomfortable explanation for your behavior;<\/li>\n<li>The skill to recognize your own emotions;<\/li>\n<li>And the courage to take actions.<\/li>\n<\/ol>\n<p>Being able to recognize your emotions helps you figure out what kind of life really works for you. <b>Emotions come from the unconscious.<\/b> And the unconscious has two parts: your personal one, shaped by your own experience, and the collective one, shaped by everything past generations went through. Those before us already learned what kind of life helps us survive. Your personal unconscious carries a deep need for love. So at the core, we’re all driven by two things: the need to stay alive and the need to be loved. That’s why therapists often ask people to focus on their feelings as emotions help you find your way through life.<\/p>\n<p>Courage is what helps you actually integrate the experience. You often hear people say, “I get it, but I still can’t do anything about it.” That’s because there’s a gap between understanding and integration and to close it, you need new experiences. You have to start acting differently. Only then can the brain see that there are other possible outcomes besides the automatic reaction it’s used to. To do that, you need to go through three steps:<\/p>\n<p>Step one is when the <b>brain understands.<\/b> At this stage, you’ve heard enough uncomfortable explanations to see your old patterns clearly.<\/p>\n<p>Step two is when the <b>brain starts to believe<\/b>. To believe, it needs new experience, you have to act differently and break out of your usual habits.<\/p>\n<p>Step three is when the <b>brain integrates it<\/b>. Now it starts creating new explanations, why the new way is actually better than the old one.<\/p>\n<p><b>Conclusion<\/b><br \/>\nMost of what we do in life is just automatic reactions. The brain sticks to what’s familiar and backs it up with “safe” explanations to keep us from changing. Most of the time, people don’t do what’s best for them,  they do what they’re used to. Real change only happens when a person realizes that if they don’t change, it’s a dead end.<\/p>\n<p>To change, you need three things:<\/p>\n<ol start=\"1\">\n<li>The ability to see the uncomfortable truth behind your behavior;<\/li>\n<li>The skill to understand your own emotions;<\/li>\n<li>The courage to integrate new experiences.<\/li>\n<\/ol>\n",
            "date_published": "2025-01-17T06:46:00+02:00",
            "date_modified": "2026-03-02T06:47:09+02:00",
            "tags": [
                "changes",
                "courage",
                "emotions",
                "habits",
                "methodology",
                "reflection",
                "responsibility",
                "thinking"
            ],
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        {
            "id": "67",
            "url": "https:\/\/www.mazurchak.com\/?go=all\/whats-the-difference-between-information-understanding-and-knowl\/",
            "title": "What’s the difference between information, understanding and knowledge? And how the digital world changed the way we think about all that?",
            "content_html": "<p>You could start from the idea that everything in the world is connected and everything affects everything. So when we try to really understand something, we have to look at it in a broader context.<\/p>\n<p>But here’s another way to look at it. If we’re going to talk about a specific term, we need to define its boundaries clearly. Say “this is white and this is black.” Everyone joining the conversation should be on the same page about what we mean, so we’re not arguing about definitions, we’re agreeing on them first.<\/p>\n<p>Let’s break down the difference between information, understanding and knowledge. Then we’ll look at how the digital age has changed what these words mean and how it’s reshaped the way we work and organize what we do.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/informatio@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<\/div>\n<h2>Definitions of information, understanding and knowledge. And how are they connected?<\/h2>\n<p>You can break down communication into three steps:<br \/>\nA. First comes the transfer of information, spoken or written. That’s the basic <b>act of communication.<\/b><br \/>\nB. Then, the person receiving that information filters it through their own context. They start to form an <b>understanding<\/b> of how to act in a way that might lead to a positive outcome. This is where information becomes personal. That’s why you can tell a group of people the same thing and they’ll each walk away with a different takeaway, because they process it through their own lens.<br \/>\nC. Finally, the person takes action. They do something based on their understanding and the results of that action or lack of results turn into real <b>knowledge.<\/b> That’s the key: knowledge doesn’t exist without action. It’s something we gain through doing.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/understanding@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<\/div>\n<p><b>Information<\/b> is data about the world around us, passed along through communication.<br \/>\n<b>Understanding<\/b> is the meaning we personally assign to that information as we process it.<br \/>\n<b>Knowledge<\/b> is the experience we gain through action, it’s knowing what actually works in a specific situation.<\/p>\n<h2>How digital changed information and understanding?<\/h2>\n<p><i>On the information level:<\/i><br \/>\nThe amount and speed of access to information have exploded. Now anyone can create and share it, since the cost of producing and distributing information has dropped dramatically.<\/p>\n<p><i>On the understanding level:<\/i><br \/>\nUnderstanding often comes from information that’s structured like a clear, step-by-step guide. Digital tools have massively sped up how fast we can find those kinds of instructions. So now, thanks to tech, people can build understanding across way more areas than ever before.<\/p>\n<p>Which means the number of areas where someone can start building their understanding has grown dramatically.<\/p>\n<h2>How digital changed knowledge?<\/h2>\n<p>On the knowledge level digital has brought the biggest changes. The important one is that <b>we’ve started to lose the skill of acting in the unknown. These days, if there’s no step-by-step guide, people often just don’t know what to do.<\/b><\/p>\n<p>Let’s take a look at how people worked with knowledge before the digital age:<\/p>\n<p>There was a guy named John who lived in a village. He wanted to know how to grow a good potato harvest. His father passed down some knowledge like planting only the bigger potatoes. He also read in a book that you shouldn’t fertilize right before planting, but in the fall, after the previous harvest.<br \/>\nThat was the extent of what John knew about planting. Those first two steps were within the bounds of what others had already figured out. He hit the limits of other people’s experience pretty quickly.<\/p>\n<p>If John wanted to improve his potato harvest, he had to start experimenting. That meant stepping into the unknown. He had to figure things out for himself like what to do during a dry season or how to handle it when it rained nonstop.<\/p>\n<p>Some of his ideas failed, others worked. And that’s how it used to go in the age of books, before the digital world took over. Gaining knowledge had two key features:<\/p>\n<ol start=\"1\">\n<li>Whatever area John decided to explore, he quickly picked up all the available knowledge within the “known” and hit the edge of the “unknown”.<\/li>\n<li>He often ended up in the “unknown” and had to figure things out by testing his own ideas.<\/li>\n<\/ol>\n<p>With the invention of writing, the amount of information grew, people could finally store and pass down what they knew about the world. But it was digital technology that truly exploded the amount of information we have. That massively expanded the boundaries of the “known” world we live in. And that changed everything, now people can spend their whole lives staying within the “known” without ever needing to step into the “unknown”.<\/p>\n<p>With digital you can spend your whole life learning a single field, even something like farming and still never reach the edge of the “known”. Most of the time you’re just following instructions, because it’s now so easy to find information that fits your exact situation.<\/p>\n<div class=\"e2-text-video\">\n<iframe src=\"https:\/\/www.youtube.com\/embed\/GCH-_vgYvGw?enablejsapi=1\" allow=\"autoplay\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<p>To act in the “unknown” you need to be able to handle the emotional weight of trying things that don’t work out. But if you’re always following ready-made instructions, that kind of emotional resilience doesn’t develop. So stepping into the “unknown” feels not just unfamiliar, but uncomfortable too.<\/p>\n<p><b>Conclusion:<\/b> The skill of gaining new knowledge has weakened, because gaining new knowledge means testing hypotheses, some of which won’t lead to the best result. But thanks to easy access to information, people have gotten used to always following instructions that guarantee a positive outcome.<\/p>\n<p>P.S. At the knowledge level, other important changes are happening too. Let’s list them without going into detail:<\/p>\n<ol start=\"1\">\n<li>To reach the edge of the “unknown”, where new knowledge can be created, now takes more time for an individual. That’s led to a rise in specialization.<\/li>\n<li>The value of easily repeatable knowledge has gone down, while the value of being able to synthesize knowledge has gone up.<\/li>\n<li>Competition between companies has become less about quantity and more about quality.<\/li>\n<\/ol>\n<p>November 2021<\/p>\n<p><i>This text was created as part of the work done by the “Digital” group. The group included Ruslan Akhtyamov and Evgeny Oshchepkov.<\/i><\/p>\n",
            "date_published": "2023-01-23T14:59:00+02:00",
            "date_modified": "2026-02-21T14:59:50+02:00",
            "tags": [
                "digital",
                "Kamchatka",
                "knowledge",
                "thinking",
                "understanding"
            ],
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        {
            "id": "68",
            "url": "https:\/\/www.mazurchak.com\/?go=all\/the-main-challenge-of-digital-transformation\/",
            "title": "The main challenge of digital transformation",
            "content_html": "<p>During my MBA, in the “<a href=\"https:\/\/mazurchak.com\/all\/modul-na-kamchatke\/\">Kamchatka Module<\/a>” we dug into Georgy Shchedrovitsky’s framework called <a href=\"https:\/\/www.ozon.ru\/product\/orgupravlencheskoe-myshlenie-ideologiya-metodologiya-tehnologiya-147331560\/\">Organizational‑Managerial Thinking<\/a>. To keep sharpening that mindset, we launched the K2 Club, made up mostly of fellow alumni.<\/p>\n<p>Inside the club we’ve split into a handful of focus groups: power&energy, health, digital, public strategy and a few more. The setup is three or four off‑site sessions a year, each one a three‑day. At those meet‑ups, the method’s experts Andrey Evgenievich Volkov and Pavel Brunovich Mrdulyash guide us through the process. Between sessions, each group keeps working together regularly. Here’s a quick recap of what our “Digital” group has been working on.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/k2@2x.jpg\" width=\"1049\" height=\"529\" alt=\"\" \/>\n<\/div>\n<h2>Defining “digital”<\/h2>\n<p>To define what we mean by “digital,” we’re starting with the ideas of language and writing. Language is a way to communicate through gestures, sounds or speech. It came long before writing and helped people connect within small groups. But language only worked in the moment, in the context of a situation. Language opened the door to new ways of organizing and working together. It transformed how people lived and interacted, it was a turning point for society.<\/p>\n<p>The next big shift came with the invention of writing. The biggest change it brought was the ability to store knowledge. Writing made it possible to pass down information and shape culture in a whole new way, it laid the foundation for civilization. Капитализация знаний впервые стала вероятной. Knowledge could be capitalized, built up and shared across time and space. Writing broke the limits of the moment. It let people communicate outside of a specific situation or context. Information started moving faster, more widely and more densely. Writing changed how society was organized and opened the door to entirely new kinds of activity. It was another major transformation.<\/p>\n<h2>The role of digital in transformation<\/h2>\n<p>We believe that the rise of digital marks the next big transformation. What’s new this time is the arrival of a new player in communication – IT systems. Communication is no longer tied to physical media. It happens instantly, across any distance. When language first appeared, people usually had to be physically present to communicate. With writing, they could share knowledge through books. Now, with digital, we don’t need physical carriers at all. The density, speed and reach of communication have increased dramatically.<\/p>\n<p>To show that IT systems are now active participants in communication, take this example: two route planners are discussing the best route for a cargo ship. They refer to the system that analyzes weather patterns and get recommendations on the optimal path. The fact that a system can now offer that kind of input has once again transformed how we operate as a society.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/cifra1@2x.jpg\" width=\"1049\" height=\"952\" alt=\"\" \/>\n<\/div>\n<p>Whether it’s writing or digital, the goal of communication has always been the same – to share meaning. The speed, density, reach and number of actors involved in communication shape two key things:<\/p>\n<ol start=\"1\">\n<li>What kinds of activities are possible;<\/li>\n<li>What forms of organization can exist to support those activities.<br \/>\nWe call a combination of these two things an activity model.<\/li>\n<\/ol>\n<p>We call it a transformation when a new way of communicating leads to entirely new activity models. Digital technology has marked one of those turning points in society.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/www.mazurchak.com\/pictures\/cifra2@2x.jpg.jpg\" width=\"2098\" height=\"1125\" alt=\"\" \/>\n<\/div>\n<h2>Problem framing<\/h2>\n<p>We place the idea of “digital” on the third level, the same level as religion, mythology and meaning. It’s a core concept, something foundational. The activity models it creates belong to the first level, the level of real-world projects. In between, on the second level, is culture. It connects deep ideas with everyday actions.<\/p>\n<p>We also apply a digital transformation framework to this model. On the first level we find digital assets, digital models and digital organization. On the second level is digital culture – the focus of our studying.<br \/>\nWe believe that digital technology led to new activity models and they’ve spread rapidly across all areas of life. But cultural change is happening much more slowly. <b>That’s where we see the problem: the way we work has changed, but the culture to support this new way of working hasn’t fully formed. There’s a gap.<\/b><\/p>\n<p>Our goal is to develop a method for transforming digital culture that can help bridge this gap.<\/p>\n<p>July 2021.<\/p>\n<p><i>The group also included: Ruslan Akhtyamov, Evgeny Oshchepkov, Sergey Chernobaev and Mikhail Milyokhin.<\/i><\/p>\n",
            "date_published": "2021-09-24T14:56:00+02:00",
            "date_modified": "2026-02-21T14:57:15+02:00",
            "tags": [
                "digital",
                "methodology",
                "Shchedrovitsky",
                "skolkovo",
                "thinking",
                "transformation"
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