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<title>Artöm Mazurchak: posts tagged books</title>
<link>https://www.mazurchak.com/?go=tags/books/</link>
<description>I live in Berlin. I built Biz-cen.ru in Russia, Lashoestring.com in the UK. I run a Telegram channel</description>
<author></author>
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<itunes:subtitle>I live in Berlin. I built Biz-cen.ru in Russia, Lashoestring.com in the UK. I run a Telegram channel</itunes:subtitle>
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<title>The best quotations from Zero to One by Piter Thiel</title>
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<link>https://www.mazurchak.com/?go=all/the-best-quotations-from-zero-to-one-by-piter-thiel/</link>
<pubDate>Sun, 26 Oct 2014 18:47:41 +0200</pubDate>
<author></author>
<comments>https://www.mazurchak.com/?go=all/the-best-quotations-from-zero-to-one-by-piter-thiel/</comments>
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&lt;p&gt;I would like to share some quotations from &lt;a href="http://www.amazon.com/gp/product/0804139296/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0804139296&amp;linkCode=as2&amp;tag=mazurchak-20&amp;linkId=US4UWEKTVBKV6HFJ"&gt;Thiel’s book&lt;/a&gt; about startup’s journey:&lt;/p&gt;
&lt;p&gt;As a good rule of thumb, proprietary technology must be at least 10 times better than its closest substitute in some important dimension to lead to a real monopolistic adventure.&lt;/p&gt;
&lt;p&gt;The perfect market for a startup is a small group of particular people concentrated together and served by few or no competitors. Any big market is a bad choice, and big market already served by competing companies is even worse.&lt;/p&gt;
&lt;p&gt;The most successful companies make the core progression — to first dominate a specific niche and then scale to adjacent markets — a part of their founding narrative.&lt;/p&gt;
&lt;p&gt;As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible.&lt;/p&gt;
&lt;p&gt;In this one particular at least. business is like chess. Grandmaster Jose Raul Capablanca put it well: to succeed, “you must study the endgame before everything else”.&lt;/p&gt;
&lt;p&gt;Far more important are questions about the future: is it a matter of chance or design?&lt;/p&gt;
&lt;p&gt;To a difinite optimist, the future will be better than the present if he plans and works to make it better.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;br /&gt;
What is more, in one of chapters, you can find an interesting moment about gender of founder: “An entrepreneur makes a major investment just by spending &lt;b&gt;her&lt;/b&gt; time working on startup.”&lt;/p&gt;
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